Ikea will become an electricity supplier

Ikea adds a new string to its bow. The Swedish company, which specializes in the design and retail sale of furniture and decorative items, is entering the highly competitive electricity sector, reports Reuters. From September, Swedish families will be able to have access to renewable electricity offers at affordable rates. The electricity will come from solar parks and wind turbines and each customer will be able to follow the evolution of their consumption using a dedicated application.

Ikea's partner, Sven Solar, will produce solar panels for Ikea, which will buy electricity from the power station. It will then resell it to its customers who will pay fixed prices as well as a variable rate. This new offer is not a fad for Ikea, which already sells solar panels in eleven of its stores in Sweden. The company has announced that customers will be able to track their consumption through a specific application and will be able to resell their unused energy afterwards.

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Actor for climate change

Sustainable development manager at Ikea in Sweden, Jonas Carlehed, said he wanted to develop this renewable electricity market as well as the supply of solar panels in all his markets. "We want to make sustainable electricity accessible and affordable for everyone," Ikea said in a statement. The Swedish company also wants to be part of a more global renewable energy movement with other partners around the world "to help fight climate change".

The parent company of Ikea wants to make wind and solar electricity a new source of energy, in order to encourage the construction of parks dedicated to this purpose. More generally, Ikea wants to position itself as a "climate positive" player, by reducing greenhouse gases. This new offer goes in this direction, but will also be a new source of income for the group, said Jonas Carlehed.