Did the communication campaign to restore the image of hunting work? THE WEEKLY CHASSONS.COM NEWSLETTER

The offensive and innovative communication strategy carried out by the FNC for nearly two years aims to bring hunters out of the woods by showing them as they are, in complete transparency and not without humour. The FNC has made the bet to be active on social networks using the same tools as the "anti-hunting". The image of the hunter thus gains in modernity and sympathy, which also appeals to a younger audience. In the summer of 2020, an 8-episode digital mini-series depicted, in their daily lives, a gallery of characters who had a secret to reveal: Against all odds, they are hunters! Better still, “hunting reveals their true nature”! In April 2021, hunters took over television screens.

A first in the history of French hunting! This new advertising campaign with real hunters, and not actors, in their natural environment, who are on screen as in real life, happy to share “life-size” moments together. French people who saw this FNC TV campaign said they wanted to know more about hunting. Young people are the most likely to have enjoyed this spot. Viewers have understood this strong bond that unites hunters and nature.

In addition, the "truth" testimonies of hunters explaining their passion, and of the most publicized of them, Willy Schraen, president of the FNC, have made it possible, in recent months, to put "the church back somewhat middle of the rural village" in the face of the witch hunt conducted against the 77% of French people who consider that "in a world where we are increasingly losing our rural roots, it is necessary to preserve our traditions" (IFOP- FNC). This favorable dynamic, created by an uninhibited communication and by the concrete work, as close as possible to the field, of the Federations of Hunters in the service of the protection of nature is gradually changing the perception of hunting. This therefore encourages some to take the plunge!

“Between the pros and the “anti-hunters”, it is above all a war of image. Show and understand who we are is the condition to make the famous sketch of the ashy galinette lie! We are not old-fashioned but bearers of rural values ​​which are once again becoming fashionable in a society in loss of meaning. And, rural common sense is gaining ground against those who theorize a model of society that is made up only of prohibitions. Defending the climate, biodiversity and the environment are subjects that are too important to be left to “anti-everything” or supporters of degrowth alone, whether they are politicized or not. Hunters, legitimate on these challenges have their say. This is the whole point of our strategy. Don't give up and speak the truth!” Willy Schraen