Black Friday: Watch out for false promotions!- House and home automation

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Black Friday is an event of American origin, which takes place every year the day after Thanksgiving, the fourth Friday of November.Relatively recent in France, this event quickly became a day of promotions with broken prices, taken up by numerous brands.But for two years, barely the month of November has started, that the “promotions” of Black Friday is raining.Unfortunately we are witnessing a hijacking of this term as a purely commercial basis.

Many sites are already broadcasting many “promotions” of Black Friday.It's a bit early, to tell the truth, because the Black Friday really stands on Friday, November 26, this year.That we are witnessing promotions all week of Black Friday, that is, but from the 1st of the month, there is a certain exaggeration.Especially since certain promotions are far from being as exceptional as announced.Other brands, such as Back Market for example, take the opposite of this commercial celebration: instead of reducing their prices for Black Friday, they ensure that they correspond to the market value of the product every day of theyear.

The master word: com-pa-re

Before giving in to a buying fever and clicking on the “Buy” button, think of com-pa-Rere with other shops!Today there are a plethora of price comparators, so it is very easy to find the shop offering the best offer.And the best offer is not always at the shop which shines with a thousand lights with its animations at -80%.Last year, my wife wanted for example to buy a little Whirlpool oven she had seen at the American giant.After comparison, I found the same oven 15% cheaper with a French brand, with free delivery and installation!

Another current practice: some brands inflate prices before black friday, so that they can display much more advantageous and flattering reduction rates.Again, do not hesitate to use price comparators, who generally display a prices history.

There are also very practical utilities, such as Keepa, a small chrome plugin dedicated to the Amazon store.Keepa will actually add an insert with the latest known rates and their evolution on the commercial site:

On the previous capture, we see for example that despite the “Black Friday” offer in early November, this product was 20 € cheaper in September.The current offer is therefore not so exceptional.

Keepa also allows you to create a price alert: as soon as the desired price is reached, you will have an alert so as not to miss this offer.

A very practical tool that I have been using for many years, and which allows me to quickly check if the current offer is really exceptional.

Do not hesitate to compare the comparators, that is to check the prices on at least two comparators.Because even on comparators, some products are sometimes “sponsored” and highlighted, when they are not always the best offer.

Think of the reconditioned

The trap of black friday and flash sales is that we are afraid of missing the super offer, and that we are therefore hurrying to go to buy, without taking the time to compare, precisely.This emotional side can sometimes make us make impulsive purchases, which we then regret.Yet there is another type of shop today that allows you to find very good offers, and without putting yourself the pressure.These are reconditioned products.You've probably heard of Back Market, which is the leader in the field in Europe.There are smartphones, tablets, computers, but also now a connected objects radius, which even displays Delta Dore devices for example.

The products are in perfect condition, revised, guaranteed 12 months, and much cheaper than their new version.It feels good at the wallet, it's good for the planet, and in these times of shortage of electronic components, it also allows you to obtain a product quickly without having to undergo the production of new parts.Going through this type of shop also makes it possible to avoid disappointments of second -hand sales between individuals, some being unscrupulous:/

In short, do not buy in a rush, and check and compare the offers before buying, this will avoid regrets.For the home automation / high tech part, you can also find on the blog the offers that we peel each year: this is an area that I have been masking for twenty years now, and the offers offered are because they really have aadvantageous price.