What is the production cost of the last
Each year, Apple announces the release of an iPhone supposed to be more efficient and always more expensive.And expert cabinets are jostling to encrypt the cost cost of these precious devices.Techinsights, Canadian, therefore assessed the price of the components of the iPhone XSMAX, 256 GB of storage capacity and sold 1429 euros.Decorted by the labs of the cabinet, the model was carefully examined and evaluated.
More expensive screen
Unsurprisingly, the iPhone XS Max costs more than its predecessor.Last year, the iPhone X returned to Apple between 301 and 336 euros.The largest of the models presented this year with a 6.5 -inch screen necessarily costs more.According to Techinsights, the OLED panel returns to 70 euros.The larger stainless steel case also increases the bill: it is 50 euros against 38 for the previous model.
30 to 35% gross margin
From there, it is easy to calculate the gross margin of Apple, the gap between the cost price and the sale price being 1 to 3. Auquel il faut ajouter bien évidemment, les frais de R&D, de marketing, de commercialisation...Compared to other sectors, does this margin of 30 to 35% seem enormous?Obviously, the difference between the cost of components and the marketing price shocks at first.And we do not know precisely the net margin, which must be substantial, given the profits of Apple and the weight of the iPhone in sales (65%).
The calculation of Techinsights:
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