Vmoto (Super Soco): Premium Electric Motorcycles to Take on Zero Motorcycles

The Australian company Vmoto, behind the Super Soco brand, does not want to let Zero Motorcycles masterfully dominate the premium electric motorcycle segment. A new brand will thus be created and presented at the EICMA show.

Source: Vmoto

If the name Vmoto rings hollow, then the Super Soco brand may make you wince: it remains a key player in the landscape of electric scooters. Of Australian origin, Vmoto is only the owner. An owner established all over the world, and who has managed to make a real place for himself.

Vmoto markets its products under different brand names depending on the market: in France, it is obviously Super Soco that is used. You will then come across equivalent 50cc and 125cc models, with various styles and sizes. Except that the catalog remains orphan of premium electric motorcycles.

See you at EICMA

This segment is dominated by a certain Zero Motorcycles, which recently updated three of its models with optimized 2022 versions. Except that Vmoto does not want to give him too much of a lead and intends to grab a few pieces of the cake from him: to do this, the manufacturer will create a whole new brand, he announced on Twitter.

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This brand, soberly named Vmoto, will be entirely dedicated to trendy premium motorcycles. Only European and American markets will be entitled to it: Asian countries will be deprived of it. The production of this range will therefore not be entrusted to Chinese factories, but to industrial sites on the Old Continent.

To strike fast and hard, Vmoto intends to introduce this new branch at the EICMA show, located in Milan from November 23 to 28, 2021. A very first model will even be in the game. Of course, there will be no shortage of comparisons with Zero Motorcycles products.

A little competition never hurts

Vmoto is expected to focus on performance and technology to compete properly with its American rival. At the time of writing these lines, no technical information has filtered on his first high-end motorcycle. What is certain, however, is that Zero will no longer advance alone.

To go further Super Soco CT-3: this powerful maxi electric scooter comes to shake up the BMW CE-04

And finally, a little competition never hurts to add competitiveness, push companies to surpass themselves and observe potential price reductions to boost the attractiveness of the offer.

Currently on display in a Parisian pop-up store at Place de la Madeleine, the BMW CE-04 scooter is the next BMW Motorrad's electric offensive. We went to meet him to photograph him in all…Read more

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