LiveWire will be the official brand of Harley-Davidson electric motorcycles
Stéphane FiccaHardware & gamingMay 15, 2021 @ 3:40pm19
Harley Davidson makes LiveWire a standalone brand.
Remember that this is the first 100% electric motorcycle from the American manufacturer that we tested last March.
'cause i'm alive, LiveWire!
Introduced in 2019, Harley Davidson's first LiveWire electric motorcycle is now becoming a brand in its own right. In this way, LiveWire will have dedicated showrooms, specific centers and even a (virtual) head office.
For Harley Davidson, it's about attracting a quite different clientele, with a younger audience (and who can afford it), and not necessarily fond of the basic brand. LiveWire will also announce its brand new project next July, with a new electric motorcycle.
Thibault Jousse for ClubicObviously, "LiveWire will benefit from Harley-Davidson's engineering expertise, manufacturing footprint, supply chain infrastructure and global logistics capabilities," explains the American brand. It remains to be seen now if this little marketing maneuver will manage to get sales off the ground...
Source: Engadget