KTM always sells more motorcycles in the world in 2018

Just crowned with an 18th consecutive victory (!) in the Dakar, KTM announces an eighth commercial success this time: like its "first" cousin BMW, the Mattighofen firm has once again increased its worldwide motorcycle sales.

KTM's counter showed 261,454 sales at the end of 2018 compared to 238,334 in 2017. The increase in sales is again close to double digits: after the sensational +17% of 2017 (Vs 2016), it reached +9.7%...

"With 212,899 KTM motorcycles sold and already 48,555 Husqvarna motorcycles sold in 2018, KTM AG has further strengthened its status as Europe's largest motorcycle producer", specify then congratulate the Austrians. "Sales increased by about 10% compared to the previous year", they round off.

The "Kronreif Trunkenpolz Mattighofen" brand then emphasizes that its performance in its two main markets is excellent, mainly thanks to the launch of its medium-displacement roadsters: 790 Duke - whose LC8c parallel twin will soon equip the 790 Adventure! - and its series of Vitpilen 401 / 701 and Svartpilen 401, while waiting for the 701.

"In Europe, the market grew by around +8% last year. KTM increased registrations over the same period by +21.5%, which corresponds to a market share of 11 .7% at the end of 2018", calculates KTM. "In the generally declining US market in 2018 (-2.3%), KTM increased its registrations by +8.5% and increased its market share to 8.9%".

In France? MNC Premium subscribers - who, we thank them all, actively support their favorite motorcycle newspaper, its independence and its impertinence! - already know that the Austrian brand broke its sales record (7,834 motorcycles, +11.6%) and knocked Triumph out of "its" 6th place. Husqvarna ranked 15th (1863, +56.2%).

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Curiously, Stephan Pierer and his men do not mention the results of their brands on other markets: Southeast Asia, Brazil and India, where his small cars come from! Remember that the giant Bajaj owns 49% of the KTM group and manufactures its little Dukes for it... and very soon their Husky cousins!

"The transfer of production of Husqvarna road motorcycles (up to 400 cc) to our strategic partner Bajaj in the fourth quarter of 2019 will also allow KTM to produce entry-level Husqvarna motorcycles at competitive manufacturing costs. , thereby increasing its sales in emerging markets," Katoche calculates. A good way also to significantly increase margins?

Precisely on the financial level, KTM declares to have generated a turnover of 1.5595 billion euros in 2018 (+ 1.7% Vs 2017), generated a profit before interest and taxes (EBIT in English) of 161 million (+21.5%), however inflated by around 26 million by the sale of the Pankl-Group branch.

In order to focus on its two-wheel activities (KTM, Husqvarna and WP suspensions), the KTM group has decided to sell this year Pankl Racing Systems (specializing in the production of lightweight components for niche markets such as motor racing, the luxury industry and aviation!) at Pierer Industries. As long as it stays with the family!

Finally, the KTM "family" has welcomed 106 new members: 4,300 people currently work for the KTM group, including 3,625 in Austria. "Since 2011, KTM has hired more than 2200 employees, thus more than doubling its staff in Austria". What if this is the real indicator of a company's success? To meditate...