In the opaque factory of polls

Posted on November 04, 2021 at 05:47 am - Updated on November 16, 2021 at 9:16 am

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Investiguc Bronner, a great reporter in the "world", participated, under dummy identities, in a very large number of surveys, the only way to tell, from the inside, behind the scenes of opinion studies.

In the past six weeks, I have responded to more than 200 polls.Finally, let's be precise, it is my avatars that have been asked and who responded to the surveys offered by the most prestigious institutes operating in France: Ipsos, Ifop, Kantar, BVA, OpinionWay, Harris Interactive, GFK ... For one, ILudivine calls me.For another, Karim, Louis or Géraldine.Depending on the case, I am 19, 26, 47, 73 years old.I declared I live both the Parisian suburbs and Brittany, the Provence-Alpes-Côte d'Azur region or the Grand-Est.I presented myself as a man or woman, employee, retired, teacher or liberal profession, craftsman or technician.

From a dozen accounts recorded under fake identities, I answered an incalculable number of questions on my eating, clothing, politicians, my income, my health, my tastes, on my last purchases, my cars, my cats and dogs, my children.I invented answers on disposable lighters, baby lollipop drawings, a future advertisement of the System U, the packaging of Lindt chocolates, the Slogans of Orange Bank, the MAIF or Meetic, theImage of Air France, the film trailers that will be released in March 2022, the qualities of the British actors Robert Pattinson or Benedict Cumberbatch, the best ketchups, the best sex toys, the personal image of Michel-Edouard Leclerc, the vaccine policyFrench, artisanal beers, solar creams, a French comedy which should be called Medellin, the casting of the future Amazon the Peripheral series, but also on Yannick Jadot, Anne Hidalgo, Michel Barnier, Xavier Bertrand, Le Congrès des Républicains,Eric Zemmour, Emmanuel Macron and the presidential election.

Less expensive studies

Behind the communication of survey institutes, which have institutes only the name and are marketing study companies whose main activity is to respond to business orders on their strategy and even more on their image, hidesA particularly opaque system: the use of consumer panels, recruited on the Internet, without real control or regulation, in exchange for a low remuneration, to give their opinions on all imaginable subjects.Tools that have become decisive both in the conduct of public policies by states and in the battle of electoral campaigns, and in particular that of the presidential election.

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