How the furniture market has climbed 35% at once

"I only believe in statistics when I myself falsified them," said Churchill.The Institute of Prospective and Furniture Studies has changed the calculation applied to the French furniture market.The sector on which the IKEA and other Conforama are evolving by 35 % at once.It was 12.85 billion euros, against 9.5 billion according to the old count.The good news is that at a comparable perimeter, the market won 4.1 % in 2019, carried by the dynamics of real estate and the increase in purchasing power.

The French did not suddenly rush on the tables, chairs and beds."We have reassessed the weight of large DIY surfaces," explains Christophe Gazelle.“Leroy Merlin and Castorama sell quantities of kitchen and bathroom furniture, as well as dressings.This can be called furniture solutions, continues the director general of the IPEA.These sales were known, but poorly identified because the DIY industry drowns them in larger sets, plumbing for example for the bathroom.»»

Kitchens and bathrooms

Eco-mobilier allowed the distinction between sinks and drawer boxes on which they rest.Sellers pour an eco-constitution, which they make the consumer pay, on each furniture element for recycling purposes.This allows the identification of volumes.The application of an average price on quantities gives turnover.

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The "new ikea" displays solid results

To make a good measure, the study organization included in its counting the sales of furniture of the brands specializing in the kitchen and the bathroom, the sales of garden furniture of the garden centers and DIY stores, the activity of the cybermarchandswho sell mattresses or furniture on the canvas.

The differences are of importance for the evaluation of market segments.The total goes from 129 million to 526, for example, for garden furniture, from 231 million to 505 for bathroom furniture, from 2.6 billion to 3.4 billion for the kitchen and 2.8 billionAt 4.4 billion for the so -called "furnishing" furniture (cabinets, dressing rooms and other dressers).

The podium does not change

The new method automatically modifies the market share of distribution players.The weight of large furnishings like Ikea or goal drops to 40.6 %, those of kitchen and bathroom specialists increases to 23.1 %.The high-end (Roche Bobois for example) is 10.9 %, DIY stores at 12.9 %, e-commerce at 7.3 %.

The market for market leaders also erodes.But the hierarchy does not change.IKEA remains the number one with 15.43 % new version market share, against 20.6 % according to the old calculation mode in 2018. Goal is number two, sliding from 14.24 % to 10.86 %.Conforama is just behind, falling from 14 % to 10.36 %.On a comparable perimeter, Ikea says he is increasing, without giving figures.Goal wins 0.33 points and Conforama is just stable.

In detail, the French furniture market was brought in 2019 by the kitchen, which increased by 6.2 %on a constant scope, bedding (+4 %) and furniture furniture (+3.4 %).Two years of statistical work and an upper-all have not been right for the health of the sector.