History of Levi's: the key dates of the jeans brand - Cosmopolitan.fr

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I certify that I will not send unwanted e-mails Levi's 501 jeans, the Trucker denim jacket... The denim pieces signed Levi's are numerous and essential. How did the history of the American brand start? A look back at the denim giant's key dates.

In all dressing rooms, there is necessarily at least one piece signed Levi's, whether from the new collections or unearthed in the best addresses of thrift stores. The craze for the denim label has continued to grow since its creation in 1873, with the launch of its first "Blue Jean".

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The beginnings of the Levi's brand

It is in San Francisco that the beautiful story begins. Levi Strauss, who ran a merchandise store, teamed up with tailor Jacob Davis to reinvent the uniform for manual workers. In search of robust pieces capable of lasting over time, the duo add copper rivets to denim to reinforce it. The "Blue Jean" was born.

A few years later, in 1890, a fashion monument was born, the 501 jeans. Popular today more than ever, the flagship model has seen its cut, its wash and its style evolve over time. years, between the 501 skinny, the 501 cropped or the 501 CT.

Read also: 3 new cuts of jeans that will make you forget about skinny jeans for good

Until then reserved for men, Levi's jeans entered the women's wardrobe in 1934 with the creation of a very first female model. If it was intended to dress workers when it was created, jeans are now worn by men and women from all walks of life.

The icons of the time, from Marilyn Monroe to Marlon Brando via James Dean, were also seduced by this innovative fashion piece and contributed to its democratization.

Fashion must-haves from Levi's

Almost 150 years after the creation of its first "Blue Jean", the American brand can pride itself on offering multi-generational pieces. While the wide range of jeans remains a mainstay at Levi's, new essentials have been added over the years. Accessories, message cotton t-shirts, sweatshirts and denim jackets complete the Levi's jeans collections.

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The history of Levi's continues to be written and now consists of attractive fashion collaborations, sustainable collections with a strong visual identity and an eco-responsible commitment reinforced with innovative manufacturing processes that respect the planet.