Camera sales keep falling | MacGeneration

According to the figures for the first half of the year, 2019 promises to be an annus horribilis for camera manufacturers. The market could well fall below 15 million units sold, unheard of since the CIPA¹ counts the sales of digital devices. Competition from smartphones, it is true, has never been stronger.

How far gone are the days when the main manufacturers sold more than 120 million devices each year, and shared more than 18 billion euros in turnover! Last year, less than 20 million digital cameras found buyers. In ten years, the turnover of the five largest manufacturers has been divided by three.

This decline has hit hard the compacts, whose sales were halved between 2011 and 2013, then again between 2013 and 2015, and again between 2015 and 2018. While they represented more than 90% of camera sales, they now account for less than half of purchases, a feat unheard of in the history of digital photography.

The culprit is found: the smartphone, whose sales curves are the perfect mirror of those of compacts, and whose capacities today exceed those of the most advanced models. But this decline does not only affect compacts: sales of SLR cameras have been falling steadily since 2012.

I am not unromantic, like a dutiful husband went subzi shopping today. Phal subzi khao, prabhu ke gun gao😜😂 https://t.co/4h6JINYpEU

— Arjun Bir Sahi 🇮🇳 Sun Feb 14 07:48:51 +0000 2021